Episodes

June 29, 2021

The Inevitability of Change

In this episode, Kristina is talking about change. Most people immediately get a negative vibe when that “C” word is mentioned… but hang with us! We are going through some major changes and want to share the exciting news. Tu...

Digital Marketing Marketing Adaptability Change

June 22, 2021

Captivate The Room With Your Voice

Kristina speaks with special guest Tracy Goodwin in this episode. They are talking about transformation, finding your voice and maximizing it to serve your audience and make an impact with your message. Our voice is the most ...

Marketing Business Growth For Wedding Professionals Voice

June 15, 2021

Focus On The Core Aspects

Are you getting in your own way of being more profitable in your business? In this episode, Kristina talks about focusing on the core aspects of your business… your area of expertise, and how outsourcing the tasks you’re not ...

Wedding Professional Marketing Marketing For Wedding Pros Outsourcing

June 08, 2021

Goal Setting

Do you have goals for your business and are they attainable? In this episode, Kristina talks about goal setting; how having goals will keep you on track with your business and marketing plans and how goals can help drive you!...

Marketing Marketing For Wedding Pros Goal Setting

June 01, 2021

The Never Ending To Do List

In this episode, Kristina talks about her slow process to let go of all the paper to-do-lists and her transition to digital to-do tracking software... and gives suggestions on how you can do the same. Listen up! Kristina is t...

Digital Marketing Productivity

May 25, 2021

The Basics of SEO

In this episode, Kristina breaks down the basics of SEO… what it is, what it means, what it can do for you and how to implement it. SEO is a detailed ever-changing set of practices that gives your business a shot at the searc...

Wedding Professional Marketing Digital Marketing Marketing SEO

May 18, 2021

Online Appointment & Booking Software

In this episode, Kristina provides solutions to help with your productivity and gives recommendations for online appointment and booking softwares that will save you time and stress! If we could provide a solution that would ...

Marketing For Wedding Pros Business Growth For Wedding Professionals Productivity

May 11, 2021

Wedding Shows & Making An Impression

In this episode, Kristina talks about wedding shows… why you should do them, how to make an impact and stand out, the follow-up after the event and more. Wedding shows are a great way to market your business to engaged couple...

Business Growth For Wedding Professionals Wedding Professional Marketing Marketing For Wedding Pros

May 04, 2021

Your Backup Plan

In this episode, Kristina talks about a recent technology failure incident that could have been catastrophic for business had she not had the proper back-up plans in place. Almost everything we do revolves around digital or s...

Digital Marketing Marketing Marketing For Wedding Pros

April 27, 2021

The Benefits of Consistent Networking

In this episode, Kristina talks to Josh Suiter of The St. Matthews Chamber of Commerce in Louisville, Kentucky about the importance of consistently networking your business and offers several useful tips on how to go about it...

Marketing Business Growth For Wedding Professionals Business

April 20, 2021

Time Is Money & Productivity Saves You Time

In this episode, Kristina dives into her favorite FREE Google productivity tools to help you increase revenue and add more hours to your day! Stay tuned to hear about all the free Google productivity tools that can save you t...

Business Growth For Wedding Professionals Business Wedding Professional Marketing

April 13, 2021

Financials - The Other “F” Word

In this episode, Kristina talks with Kari Johnson of mypennytracker.com about bookkeeping and financial tracking for small business owners. They discuss how most businesses could make more money if they knew where their finan...

Business Growth For Wedding Professionals Wedding Professionals Business

April 06, 2021

Social Media Marketing Overview

In this episode, Kristina talks extensively about social media marketing, the benefits of using it to reach the 3.8 billion active users and the first 3 things to consider before you utilize social media to reach your target ...

Social Media Online Presence Digital Marketing Business Growth For Wedding Professionals

March 30, 2021

Marketing Strategy & Thinking It Through Before You Do

In this episode, Kristina talks to her friend and Wonder Woman or Jack of All Trades, Christy Smallwood, about being strategic when marketing your business and “thinking it through before you do!” Fasten your seatbelts and ho...

Business Growth For Wedding Professionals Digital Marketing Marketing For Wedding Pros

March 23, 2021

Your Communication Style Can GET YOU or COST YOU Clients

In this episode, Kristina talks about the varied ways customers can communicate with your business and why your communication style may be getting you or costing you clients! How many ways can your clients reach out to you? B...

Wedding Professional Marketing Digital Marketing Marketing Business

March 16, 2021

Google My Business - The FREE Game Changing Marketing Tool

In this episode, Kristina talks about the importance of Google My Business and why it is a game changing marketing tool that every business should utilize. Tune in to hear about a FREE game changing marketing tool that you ca...

Business Google My Business Digital Marketing Marketing

March 09, 2021

The Four F’s of Procrastination & Overcoming Them

In this episode, Kristina talks to Clinical Psychologist, Author and Procrastination Coach, Dr. Christine Li, about becoming the master of your time and emotions by jumping off the procrastination hamster wheel! Would you lik...

Business Growth For Wedding Professionals Wedding Professional Marketing Wedding Professionals

March 01, 2021

Social Media Page Basics Make A Difference

In this episode, Kristina talks about social media page basics that will make a difference when engaged couples are searching for you! Social media is a great avenue for marketing your wedding business! Are you using it in yo...

Business Growth For Wedding Professionals Social Media Wedding Professional Marketing Marketing Marketing For Wedding Pros

March 01, 2021

Branding & The Impact It Has On Growing Your Business

In this episode, Kristina dishes about branding, your brand identity, your brand’s recognition, your brand’s awareness; what all of this is and why it is essential when marketing your business. Branding is a process and requi...

Branding Business Growth For Wedding Professionals Marketing Marketing For Wedding Pros Wedding Professional Marketing

March 01, 2021

A Case Study: Growing Your Business Through Digital Marketing

In this episode, Kristina talks with Lead Wedding Planner, Sharon Rumsey of A Perfect Plan Events, about wearing many hats as wedding business owner and how she learned about digital marketing, where to spend her marketing do...

Digital Marketing Online Presence Wedding Professional Marketing Wedding Professionals Business Growth For Wedding Professionals

March 01, 2021

Online Presence: How It Can Impact Your Reputation & Revenue

In this episode, Kristina talks about your online reputation, what it means, why it is important and how consumers are making decisions about your business based on what they can find out about you in online searches. Consume...

Online Presence Wedding Professional Marketing Wedding Professionals Digital Marketing Business Growth For Wedding Professionals

March 01, 2021

Website 101 & Why It Is The Foundation Of Your Business

In this episode, Kristina talks about websites being the foundation of your company and why you may be losing out on new clientele if you aren’t paying attention to a few fundamental elements about your business’s website. Is...

Websites Wedding Professional Marketing Marketing For Wedding Pros Marketing Digital Marketing Business Growth For Wedding Professionals

February 15, 2021

Trailer - Podcast Overview and Meet Kristina

The Genius Marketing Solutions for Wedding Professionals Podcast will provide tools, tips and and marketing solutions that help wedding professionals scale their businesses. The word scale can mean different things to differe...