Episodes

Digital Marketing Marketing Adaptability Change

The Inevitability of Change

June 29, 2021

In this episode, Kristina is talking about change. Most people immediately get a negative vibe when that “C” word is mentioned… but hang with us! We are going through some major changes and want to share the exciting news. Tune in to hear more! Change can be a positive thing if you open your mind t…

Marketing Business Growth For Wedding Professionals Voice

Captivate The Room With Your Voice

June 22, 2021

Kristina speaks with special guest Tracy Goodwin in this episode. They are talking about transformation, finding your voice and maximizing it to serve your audience and make an impact with your message. Our voice is the most powerful instrument we have! How are you using yours to make an impact on …

Guest: Tracy Goodwin
Wedding Professional Marketing Marketing For Wedding Pros Outsourcing

Focus On The Core Aspects

June 15, 2021

Are you getting in your own way of being more profitable in your business? In this episode, Kristina talks about focusing on the core aspects of your business… your area of expertise, and how outsourcing the tasks you’re not an expert at will actually save you valuable time and money. Listen to thi…

Marketing Marketing For Wedding Pros Goal Setting

Goal Setting

June 8, 2021

Do you have goals for your business and are they attainable? In this episode, Kristina talks about goal setting; how having goals will keep you on track with your business and marketing plans and how goals can help drive you! Have you carved out time to brainstorm what you want to achieve in your b…

Digital Marketing Productivity

The Never Ending To Do List

June 1, 2021

In this episode, Kristina talks about her slow process to let go of all the paper to-do-lists and her transition to digital to-do tracking software... and gives suggestions on how you can do the same. Listen up! Kristina is talking about the never ending to-do-lists that business owners face, how t…

Wedding Professional Marketing Digital Marketing Marketing SEO

The Basics of SEO

May 25, 2021

In this episode, Kristina breaks down the basics of SEO… what it is, what it means, what it can do for you and how to implement it. SEO is a detailed ever-changing set of practices that gives your business a shot at the search engines. Listen to this episode so you understand the basics of what it …

Marketing For Wedding Pros Business Growth For Wedding Professionals Productivity

Online Appointment & Booking Software

May 18, 2021

In this episode, Kristina provides solutions to help with your productivity and gives recommendations for online appointment and booking softwares that will save you time and stress! If we could provide a solution that would help you have more time in your schedule, would you listen? Well listen up…

Business Growth For Wedding Professionals Wedding Professional Marketing Marketing For Wedding Pros

Wedding Shows & Making An Impression

May 11, 2021

In this episode, Kristina talks about wedding shows… why you should do them, how to make an impact and stand out, the follow-up after the event and more. Wedding shows are a great way to market your business to engaged couples but are you making an impact and standing out front the competition? Lis…

Digital Marketing Marketing Marketing For Wedding Pros

Your Backup Plan

May 4, 2021

In this episode, Kristina talks about a recent technology failure incident that could have been catastrophic for business had she not had the proper back-up plans in place. Almost everything we do revolves around digital or smart technology. Do you have a plan in place should your technology fail y…

Marketing Business Growth For Wedding Professionals Business

The Benefits of Consistent Networking

April 27, 2021

In this episode, Kristina talks to Josh Suiter of The St. Matthews Chamber of Commerce in Louisville, Kentucky about the importance of consistently networking your business and offers several useful tips on how to go about it. Tune in to this episode to hear networking savant, Josh Suiter with the …

Guest: Josh Suiter
Business Growth For Wedding Professionals Business Wedding Professional Marketing

Time Is Money & Productivity Saves You Time

April 20, 2021

In this episode, Kristina dives into her favorite FREE Google productivity tools to help you increase revenue and add more hours to your day! Stay tuned to hear about all the free Google productivity tools that can save you time and energy and help you maximize your opportunities to scale your busi…

Business Growth For Wedding Professionals Wedding Professionals Business

Financials - The Other “F” Word

April 13, 2021

In this episode, Kristina talks with Kari Johnson of mypennytracker.com about bookkeeping and financial tracking for small business owners. They discuss how most businesses could make more money if they knew where their finances stood and could focus their energy on the things that generate profit.…

Guest: Kari Johnson
Social Media Online Presence Digital Marketing Business Growth For Wedding Professionals

Social Media Marketing Overview

April 6, 2021

In this episode, Kristina talks extensively about social media marketing, the benefits of using it to reach the 3.8 billion active users and the first 3 things to consider before you utilize social media to reach your target audience. Don’t miss this episode! Kristina dives into all the benefits of…

Business Growth For Wedding Professionals Digital Marketing Marketing For Wedding Pros

Marketing Strategy & Thinking It Through Before You Do

March 30, 2021

In this episode, Kristina talks to her friend and Wonder Woman or Jack of All Trades, Christy Smallwood, about being strategic when marketing your business and “thinking it through before you do!” Fasten your seatbelts and hold on for this episode! Kristina chats with Christy Smallwood, a self proc…

Wedding Professional Marketing Digital Marketing Marketing Business

Your Communication Style Can GET YOU or COST YOU Clients

March 23, 2021

In this episode, Kristina talks about the varied ways customers can communicate with your business and why your communication style may be getting you or costing you clients! How many ways can your clients reach out to you? Besides phone, email & text, you also need to consider that someone may be …

Business Google My Business Digital Marketing Marketing

Google My Business - The FREE Game Changing Marketing Tool

March 16, 2021

In this episode, Kristina talks about the importance of Google My Business and why it is a game changing marketing tool that every business should utilize. Tune in to hear about a FREE game changing marketing tool that you can set up immediately to help make a positive impact on your business. YES!…

Business Growth For Wedding Professionals Wedding Professional Marketing Wedding Professionals

The Four F’s of Procrastination & Overcoming Them

March 9, 2021

In this episode, Kristina talks to Clinical Psychologist, Author and Procrastination Coach, Dr. Christine Li, about becoming the master of your time and emotions by jumping off the procrastination hamster wheel! Would you like to learn four core principles of being productive and mastering your tim…

Business Growth For Wedding Professionals Social Media Wedding Professional Marketing Marketing Marketing For Wedding Pros

Social Media Page Basics Make A Difference

March 1, 2021

In this episode, Kristina talks about social media page basics that will make a difference when engaged couples are searching for you! Social media is a great avenue for marketing your wedding business! Are you using it in your marketing efforts? Tune in to hear why consistent and updated informati…