Marketing Episodes

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The Inevitability of Change

June 29, 2021

In this episode, Kristina is talking about change. Most people immediately get a negative vibe when that “C” word is mentioned… but hang with us! We are going through some major changes and want to share the exciting news. Tune in to hear more! Change can be a positive thing if you open your mind t…

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Captivate The Room With Your Voice

June 22, 2021

Kristina speaks with special guest Tracy Goodwin in this episode. They are talking about transformation, finding your voice and maximizing it to serve your audience and make an impact with your message. Our voice is the most powerful instrument we have! How are you using yours to make an impact on …

Guest: Tracy Goodwin
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Goal Setting

June 8, 2021

Do you have goals for your business and are they attainable? In this episode, Kristina talks about goal setting; how having goals will keep you on track with your business and marketing plans and how goals can help drive you! Have you carved out time to brainstorm what you want to achieve in your b…

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The Basics of SEO

May 25, 2021

In this episode, Kristina breaks down the basics of SEO… what it is, what it means, what it can do for you and how to implement it. SEO is a detailed ever-changing set of practices that gives your business a shot at the search engines. Listen to this episode so you understand the basics of what it …

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Your Backup Plan

May 4, 2021

In this episode, Kristina talks about a recent technology failure incident that could have been catastrophic for business had she not had the proper back-up plans in place. Almost everything we do revolves around digital or smart technology. Do you have a plan in place should your technology fail y…

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The Benefits of Consistent Networking

April 27, 2021

In this episode, Kristina talks to Josh Suiter of The St. Matthews Chamber of Commerce in Louisville, Kentucky about the importance of consistently networking your business and offers several useful tips on how to go about it. Tune in to this episode to hear networking savant, Josh Suiter with the …

Guest: Josh Suiter
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Your Communication Style Can GET YOU or COST YOU Clients

March 23, 2021

In this episode, Kristina talks about the varied ways customers can communicate with your business and why your communication style may be getting you or costing you clients! How many ways can your clients reach out to you? Besides phone, email & text, you also need to consider that someone may be …

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Google My Business - The FREE Game Changing Marketing Tool

March 16, 2021

In this episode, Kristina talks about the importance of Google My Business and why it is a game changing marketing tool that every business should utilize. Tune in to hear about a FREE game changing marketing tool that you can set up immediately to help make a positive impact on your business. YES!…

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Social Media Page Basics Make A Difference

March 1, 2021

In this episode, Kristina talks about social media page basics that will make a difference when engaged couples are searching for you! Social media is a great avenue for marketing your wedding business! Are you using it in your marketing efforts? Tune in to hear why consistent and updated informati…

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Branding & The Impact It Has On Growing Your Business

March 1, 2021

In this episode, Kristina dishes about branding, your brand identity, your brand’s recognition, your brand’s awareness; what all of this is and why it is essential when marketing your business. Branding is a process and requires getting in touch with the heart of your customers and your business. D…

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Website 101 & Why It Is The Foundation Of Your Business

March 1, 2021

In this episode, Kristina talks about websites being the foundation of your company and why you may be losing out on new clientele if you aren’t paying attention to a few fundamental elements about your business’s website. Is your website such a great representation of your business that you are sh…