Digital Marketing Episodes

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Your Backup Plan

May 4, 2021

In this episode, Kristina talks about a recent technology failure incident that could have been catastrophic for business had she not had the proper back-up plans in place. Almost everything we do revolves around digital or smart technology. Do you have a plan in place should your technology fail y…

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Social Media Marketing Overview

April 6, 2021

In this episode, Kristina talks extensively about social media marketing, the benefits of using it to reach the 3.8 billion active users and the first 3 things to consider before you utilize social media to reach your target audience. Don’t miss this episode! Kristina dives into all the benefits of…

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Marketing Strategy & Thinking It Through Before You Do

March 30, 2021

In this episode, Kristina talks to her friend and Wonder Woman or Jack of All Trades, Christy Smallwood, about being strategic when marketing your business and “thinking it through before you do!” Fasten your seatbelts and hold on for this episode! Kristina chats with Christy Smallwood, a self proc…

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Your Communication Style Can GET YOU or COST YOU Clients

March 23, 2021

In this episode, Kristina talks about the varied ways customers can communicate with your business and why your communication style may be getting you or costing you clients! How many ways can your clients reach out to you? Besides phone, email & text, you also need to consider that someone may be …

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Google My Business - The FREE Game Changing Marketing Tool

March 16, 2021

In this episode, Kristina talks about the importance of Google My Business and why it is a game changing marketing tool that every business should utilize. Tune in to hear about a FREE game changing marketing tool that you can set up immediately to help make a positive impact on your business. YES!…

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A Case Study: Growing Your Business Through Digital Marketing

March 1, 2021

In this episode, Kristina talks with Lead Wedding Planner, Sharon Rumsey of A Perfect Plan Events, about wearing many hats as wedding business owner and how she learned about digital marketing, where to spend her marketing dollars, how to work her leads, the right social media platforms to use… and…

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Online Presence: How It Can Impact Your Reputation & Revenue

March 1, 2021

In this episode, Kristina talks about your online reputation, what it means, why it is important and how consumers are making decisions about your business based on what they can find out about you in online searches. Consumers are making decisions based on the information available about your busi…

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Website 101 & Why It Is The Foundation Of Your Business

March 1, 2021

In this episode, Kristina talks about websites being the foundation of your company and why you may be losing out on new clientele if you aren’t paying attention to a few fundamental elements about your business’s website. Is your website such a great representation of your business that you are sh…