Digital Marketing Episodes

June 29, 2021

The Inevitability of Change

In this episode, Kristina is talking about change. Most people immediately get a negative vibe when that “C” word is mentioned… but hang with us! We are going through some major changes and want to share the exciting news. Tu...

Digital Marketing Marketing Adaptability Change

June 01, 2021

The Never Ending To Do List

In this episode, Kristina talks about her slow process to let go of all the paper to-do-lists and her transition to digital to-do tracking software... and gives suggestions on how you can do the same. Listen up! Kristina is t...

Digital Marketing Productivity

May 25, 2021

The Basics of SEO

In this episode, Kristina breaks down the basics of SEO… what it is, what it means, what it can do for you and how to implement it. SEO is a detailed ever-changing set of practices that gives your business a shot at the searc...

Wedding Professional Marketing Digital Marketing Marketing SEO

May 04, 2021

Your Backup Plan

In this episode, Kristina talks about a recent technology failure incident that could have been catastrophic for business had she not had the proper back-up plans in place. Almost everything we do revolves around digital or s...

Digital Marketing Marketing Marketing For Wedding Pros

April 06, 2021

Social Media Marketing Overview

In this episode, Kristina talks extensively about social media marketing, the benefits of using it to reach the 3.8 billion active users and the first 3 things to consider before you utilize social media to reach your target ...

Social Media Online Presence Digital Marketing Business Growth For Wedding Professionals

March 30, 2021

Marketing Strategy & Thinking It Through Before You Do

In this episode, Kristina talks to her friend and Wonder Woman or Jack of All Trades, Christy Smallwood, about being strategic when marketing your business and “thinking it through before you do!” Fasten your seatbelts and ho...

Business Growth For Wedding Professionals Digital Marketing Marketing For Wedding Pros

March 23, 2021

Your Communication Style Can GET YOU or COST YOU Clients

In this episode, Kristina talks about the varied ways customers can communicate with your business and why your communication style may be getting you or costing you clients! How many ways can your clients reach out to you? B...

Wedding Professional Marketing Digital Marketing Marketing Business

March 16, 2021

Google My Business - The FREE Game Changing Marketing Tool

In this episode, Kristina talks about the importance of Google My Business and why it is a game changing marketing tool that every business should utilize. Tune in to hear about a FREE game changing marketing tool that you ca...

Business Google My Business Digital Marketing Marketing

March 01, 2021

A Case Study: Growing Your Business Through Digital Marketing

In this episode, Kristina talks with Lead Wedding Planner, Sharon Rumsey of A Perfect Plan Events, about wearing many hats as wedding business owner and how she learned about digital marketing, where to spend her marketing do...

Digital Marketing Online Presence Wedding Professional Marketing Wedding Professionals Business Growth For Wedding Professionals

March 01, 2021

Online Presence: How It Can Impact Your Reputation & Revenue

In this episode, Kristina talks about your online reputation, what it means, why it is important and how consumers are making decisions about your business based on what they can find out about you in online searches. Consume...

Online Presence Wedding Professional Marketing Wedding Professionals Digital Marketing Business Growth For Wedding Professionals

March 01, 2021

Website 101 & Why It Is The Foundation Of Your Business

In this episode, Kristina talks about websites being the foundation of your company and why you may be losing out on new clientele if you aren’t paying attention to a few fundamental elements about your business’s website. Is...

Websites Wedding Professional Marketing Marketing For Wedding Pros Marketing Digital Marketing Business Growth For Wedding Professionals